"Promotion sells a positive image of our city and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing downtown's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a
positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the city and encourage commercial activity and investment in Downtown Johnstown."
-www.mainstreet.org